For quite a while, the main reason why some gorilla tourists preferred Rwanda to Uganda was the previous’ smooth tarmac road that head to the Volcanoes National Park, home to the country’s main attraction, the critically endangered mountain gorillas that dwell in just two places in the world: the Virunga Massif (a range of 8 volcanic mountains that straddle Uganda, Rwanda and DR Congo) and Bwindi Forest National Park in Uganda It has been an amazingly decent year for Uganda’s tourism industry. Tourists visiting Uganda national parks have increased significantly. More global airlines have started daily flights to Entebbe International Airport. Two new beautiful luxury hotels have opened their doors for tourists to Kampala. Also, gorilla trekking is presently in the boom because of Rwanda’s baffling decision to double the prices of gorilla permits from $750 to $1,500 – more than double the cost in Uganda.
The tourism sector powerful growth can be partly ascribed to the Uganda Tourism Board’s (UTB) most recent innovative marketing drive. This year, the nation’s tourism industry regulator has successfully used some the most effective marketing channels and hence put Uganda on the world tourism map.
Beside successful public relations efforts in North American and European prevailing media, UTB has additionally made good use of today’s best marketing medium: social media. Truth to be told, a current study ranked UTB number two in Africa in the best tourism boards on Twitter, after South Africa. Uganda was additionally ranked the fourth best nation on the world to visit in 2017 by Rough Guides, a main UK travel publisher.